Adidas have tweaked the retail method for their street fashion-inspired Adidas Originals line and conceptualized a separate league of flagship stores that actively reflect and engage with the street culture of their respective place. The very first 1 to open is in Berlin exactly where the existing shop in the Mitte neighbourhood has been entirely revamped. The retailer has been stripped bare to reveal its concrete shell. Furnished with specially made displays crafted from steel and wood in demure hues, the retail space has a clean and streamlined appear that makes it possible for the merchandise to pop. 
