The way we work has evolved. Function is much less formal and collaboration is inherently social. Several workspaces have adapted all through the years but the conference space has largely remained unchanged for decades. This became the focus of our project for Coalesse.
The SW_1 Collection for Coalesse rethinks the conference setting and the notion of reside/function. Supporting more social engagements and informal behaviors, the collection promotes a relaxed “lean back” attitude through its physical proportions, components and composition.
The challenge was to create a clearly differentiated solution that addressed the attitudes and requirements of today’s creative class and forward-considering corporations.
Upon launch, SW_1 sales far exceeded standard market numbers and expectations in its 1st month alone and collectively MNML and Coalesee continue to expand on their collaboration with each other. What started out as one particular chair and table has expanded into a 50+ piece collection and a line of accessories.
The SW_1 Collection for Coalesse rethinks the conference setting and the notion of live/function. Supporting much more social engagements and informal behaviors, the 50+ piece collection promotes a relaxed “lean back” attitude by way of its physical proportions, materials and composition.
Client: Coalesse
Completed: 2009-2010
Style Team: Scott Wilson, Matt Puhalla, Joe Graceffa, Rodrigo Torres